Dewitt Incognito 2008 is a unique watchmaking concept developed with contributing of DeWitt and Jean-Michel Wilmotte. Watch received strong bidding from the beginning (100,000 Euros) and was sold for 400,000 Euro or $630,000. From technical point of view the watch is just amazing justifying the price. It comes with a flying tourbillon regulator, which keeps the watch accurate. There are also five barrels and has a power reserve that lasts up to three weeks. The structure of the watch is made from a lithium-aluminium alloy, and is framed by a spectacular exterior crafted from equally unique materials introducing the completely innovative design of the model.

Marc Newson, world known and respected designer is no novice when it comes to designing time. Because of his love of design and his great interest in Jaeger-LeCoultres Atmos original clocks, Newson has redesigned the Atmos using his special talents and skills. Welcome Atmos 561, a special eightieth anniversary clock. The Atmos 561 resembles a clock for the future. Suspended inside a Baccarat crystal bubble block, the Atmos 561 is powered by changes in temperature allowing the clock to run for years without the need to wind it or change batteries. A perfect clock for those of us who tend to be quite forgetful. Inside the clear crystal capsule, a combination of gas and liquid ethyl chloride expands into the chamber as the temperature rises, which compresses the internal spring. As the temperature lowers, the spring slackens. Newson once again shows his brilliance in design.

The Cobalt is a response to the discerning public need for the next convergence device to blend elegance with simplicity and portability. The Cobalt’s round OLED touch screen allows easy access to all its features with a simple flick of the thumb left, right, up or down. The default screen shows time, date, temperature, and updates on voicemail, email and text. Completely customizable on every level, the default screen’s settings can be changed to suit your needs – from minimal analog hands to a full on digital display.

The Cobalt is designed with the style conscious in mind -  when bluetooth technology can be seamlessly integrated with earrings and other accessories for all-day wearability. Along with state-of-the-art voice recognition software, there’s a hidden spot on the back for house keys. All I need is this, a monocle, top hat, and a walking stick.

An exclusive, hi-tech concept watch - Shine – combines luxurious gemstones with advanced technology and materials. Using a unique laser projection system, time is displayed by a touching the logo. It’s completely made of hi-tech white ceramic filled with over 200 square cut white topaz gemstones. If this were real, every celebrity socialite would be wearing one now.

Inspired by Swarovski’s expertise in crystal and Signity’s brilliance in gems, the Luna Watch is made of crystal, stainless steel and a Spessartite Garnet. To tell time just touch the two contact points and time seems to magically float inside the crystal.

Simplistic in its function yet aesthetically complex therefore this is a fashion watch. You can expect to see it in a range of colors with coordinated Signity gems.

Swatch has built a reputation on creating trend setting watches – offering literally thousands of designs to suit everyone. This Swatch looks at moving the company’s brand into the future by modernizing its range of digital watches. Based on air tube you find in most bicycle pumps, it juxtaposes two existing products in a contemporary fashion to create a very sleek and minimal bracelet watch – aligning itself with a current trend in wristband fashion.